Understanding the benefits of an informational interview.

      During the last week, people have asked me what is an informational interview and how do I one without appearing to be a complete jerk?
      An informational interview is exactly what the name implies.  It is an interview that is conducted just to obtain information. As a Baby Boomer you may not believe that your did one but chances are you have. Remember bring your parent to school and everyone had to ask them what they did for a living.  That was an informational interview.  Your kids do them when they shadow someone during career day.  Ask your child or their high school guidance counselor for a list of standard questions to ask during the interview. 
       As an adult, your goal in performing an informational interview  is to obtain specific information that will advance your job search.  They are not as formal as a job interview; so the work environment will be more reflective of the actual corporate culture.  Observe how people are dressed, interface with each other and the general details about the work environment.  Do not become despondent if the person elects to meet with over lunch or dinner.  They may be too busy at work to meet with you but  feel a need to "pay it forward" and you are the beneficiary.  If you are not meeting in the work setting, I recommend that you avoid bars and have a clear understanding on who is paying for the meal.
     You control the conversation, therefore you can ask questions that normally would be considered taboo during a job interview including  salaries.  Asking questions about entry level positions and  possible career ladders are extremely important if you are considering making a career change.  Finding out if they prefer to promote from within or would hire an outsider for  managerial position, will let you know where you should seek employment.  Let them review your vocational history including formal and informal education as well as employment history, this will give a better idea on how they perceive someone with your skill set.  As part of this critique, determine if there are courses that would enhance your chances of employment.  Be bold, and ask if you could shadow someone that is actually performing the job.  Raise the issue of employee turnover to determine if they anticipate openings, their plans to fill the positions and reasons for the departure.
     Preparation for an informational interview is more involved than a standard one.  Since you requested this meeting it is your responsibility to facilitate the conversation.  You need to have a series of questions about the company.  Like a good lawyer, you shouldn't ask question unless you know the answer.  So if you are asking about their marketing strategy, then know what they have done in the past and their current promotion.  Use this information to discuss various innovations that demonstrate your skills in this arena.  Don't hammer the interviewee but have a guided conversation.  It should feel like you are talking with a good teacher.  If they don't want to discuss one topic then know enough about the company that you can move in another direction.  Be certain, that you are talking to the person that will be able to appreciate your talents and career goals.  For example, if you are seeking employment in the marketing field request to meet with head of the marketing department not someone from human resources.  Again, this requires you to do some homework.
     Just like a regular job interview, be certain to mail a thank you note.  If they provided you with some suggestions, let them know that you intend to act on them.  Try to get schedule a follow-up appointment.
     If you would like some additional assistance preparing for an informational interview, please contact me at chartingyourcoursewithcoaching@gmail.com or 402.965.1496.